The studio opened in Kalmar's city center in 2003 with a desire to transform the then-existing industry and to offer a more diverse view of what tattoo art can offer.

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During the 2000s, the entire industry was transformed with the arrival of various reality series that indirectly washed away old prejudices and the studio grew, even internationally.

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To meet the 20th century, the studio underwent a change, partly due to new laws and partly because the company was celebrating 20 years in the industry.